Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace
Palmer, Cooper y Wallace

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Palmer, Cooper y Wallace
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Palmer, Cooper y Wallace
Palmer, Cooper y Wallace Palmer, Cooper y Wallace Palmer, Cooper y Wallace Palmer, Cooper y Wallace Palmer, Cooper y Wallace


CHALLENGER BRANDS: WHAT CAN WE LEARN FROM CRUELLA? (PART 2)
CHALLENGER BRANDS: WHAT CAN WE LEARN FROM CRUELLA? (PART 2)

A challenger brand must always stay hungry and create opportunities to stand out.

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The fascinating world of Cult Brands
The fascinating world of Cult Brands

In a world with thousands of “similar” brands, just a few stand out, generating deep connections, trust, and influencing people.

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 BE LIKE ELVIS: A TRULY ICONIC BRAND
BE LIKE ELVIS: A TRULY ICONIC BRAND

Elvis was a master at utilizing memorable elements; the way he did his hair, the suits he wore, his moves, and his makeup. This way, he was able to break traditional stereotypes while he shocked the world and built his personal brand in an iconic way.

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A ROOKIE CAN CHANGE THE GAME
A ROOKIE CAN CHANGE THE GAME

"Learn as much as possible from the subject, be creative, experiment, and break some rules, because a rookie can change the game. Just Do It!"

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Unleashing the Force: 10 Yoda Principles for Challenger Brands
Unleashing the Force: 10 Yoda Principles for Challenger Brands

This journey through Yoda's teachings is not just a tribute to an iconic character, but also a practical guide for those of us who bear the responsibility of shaping the future of the brands we manage and wish to do so with wisdom and power. May the Force be with us all!

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THE LESSON FROM Club de Fútbol América ON CREATING A BRAND THAT YOU LOVE OR HATE
THE LESSON FROM Club de Fútbol América ON CREATING A BRAND THAT YOU LOVE OR HATE

In the world of marketing, few brands manage to evoke emotions as intense and polarized as Club de Fútbol América. This team, which has left an indelible mark on Mexican soccer, offers valuable lessons on how to build a brand that is not only recognized but also provokes strong passions, whether of love or hate.

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What can we learn from Cruella?
What can we learn from Cruella?

Cruella is a brand that does not pay for media; Cruella is the news!

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The World Needs More Brands Like Darth Vader
The World Needs More Brands Like Darth Vader

What makes Vader so iconic that it has been engraved in the collective unconscious of more than one generation?

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The secret of seduction… is your brand unleashing its power?
The secret of seduction… is your brand unleashing its power?

We all aspire for passion, not only in our love lives but also in our job, the things we do, what we wear, and the stuff we buy. There is nothing better than the adrenaline rush of falling in love!

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Is There Anything More Valuable Than LOVE?
Is There Anything More Valuable Than LOVE?

Love is the most fascinating subject in the world: There is love at first sight, there is eternal love, there are people who pay for love, but also, the “ghost” of infidelities that generates the rush of adventure, which is quite similar to love.

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Leader vs Challenger: How To Win The Battle
Leader vs Challenger: How To Win The Battle

There are many new brands, possibly younger, or more attractive, or with more entertaining topics to discuss, and they are coming after “your partner” – your current client.

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